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Monday through Friday from 5 – 6pm, Ray Scott hosts the “DRIVE AT FIVE”. This popular time slot is geared to the listeners who get in their cars, turn on their radios, and proceed home or to meet friends for dinner after a long day at work. They might be caught in a traffic snarl at this high traffic time and tune in to Ray who makes their drive a lot more pleasant. Ray keeps the listeners informed of nightly offerings of live entertainment by beach music artists .It is also an important time to air news breaks and weather reports as the listeners have perhaps been without benefit of updates from the outside world since their lunch hour. “Weekend” by Wet Willie is the trademark Friday song at 5:00 on Fridays, signaling the end of the traditional work week and the beginning of free time! It is also a peak listening time for advertisers and sponsors to capture this coveted audience. |